For beginners: Explanation of "type" and "size" of Google Adsense ads
XNUMX types of Google Adsense ads that can be used from the beginning
In this article, we will explain these types of ads that can be used at the beginning of registration for those who have various types of ads and do not know "which one to use".
The following three types of ads can be used first after passing the Google Adsense review.By the way, if you accumulate some achievements, advertisements in related articles will be added.
- Text ads and display ads
- In-feed ads (native)
- In-article advertisement (native)
Display ads, text ads (+ link ads)
When creating a "text ad and display ad" unit, you can choose from three options: "text ad", "display ad", and "link ad".
"Text ads" and "Display ads" can be set to display only one of them.However, in many cases, both are allowed so that more advertisers can post.
In that case, Google will select the best ad and display it for the most profitable.
Display advertising
Since it is an image, it is an advertisement that makes it easy to grasp the image.The size is reduced to 150kB or less to reduce the load on the site display, but it still has a slight effect.
Text ads
I don't think I see many text ads actually used.
Although it is more advantageous than the display type in terms of reading speed, it may be disadvantageous in terms of click rate and unit price.
Link ads
Click to move to the advertisement page related to the selected keyword.It's not like advertising, or honestly, I didn't really understand it until I started Google Adsense.
In-feed ads (native)
An ad that blends into the list in your blog. A "native" tag is an advertising mark that blends naturally into your site.
The following lists are targeted.
- New
- Product List
- Next page, column on previous page
In-article advertisement (native)
This is an ad that is posted so that it blends into the article, not in the list.The point of putting display ads and text ads in articles is natural and looks like a blog card.
Ad size and location
Rectangle, Square, SkyScraper, Banner, and Linked Ads have their own display sizes, as shown in the list below.The numbers in parentheses indicate horizontal x vertical.
In addition to this, there are "Remponsive" that automatically displays the optimum size display and "Customize" that you can set your own favorite size.
Rectangle, Square
Rectangle (middle) (300 x 250)
- Rectangle (Large) (336 x 280)
- Rectangle (middle) (300 x 250)
- Rectangle (small) (180 x 150)
- Square (250 x 250)
- Square (small) (200 x 200)
Recommended location: Below the article, sidebar
In many cases, one (large) or two (medium) or less are placed at the bottom of the article.The sidebar is also suitable for width.
Horizontal banner
Banner advertisement (468 x 60)
- Half banner (234 x 60)
- Banner advertisement (468 x 60)
- Big banner (728 x 90)
- Large big banner (970 x 90)
- Billboard (970 x 250)
- Mobile banner (320 x 50)
- Large mobile banner (320 x 100)
Recommended placement: Header, before and after title, before and after headline, under article, etc.
Impression that narrow horizontal banners are often placed at the breaks of article content ...
Sky scraper (vertical banner)
Wide sky scraper (160 x 600)
- Vertical banner (120 x 240)
- Sky scraper (120 x 600)
- Wide sky scraper (160 x 600)
- Large Sky Scraper (300 x 600)
- Vertical (300 x 1050)
Recommended location: Left and right sidebars
It is difficult to arrange in terms of size.I often see it at the bottom of the sidebar.
Link ads
Vertical (extra large) (200 x 90)
- Horizontal (Large) (728 x 15)
- Horizontal (medium) (468 x 15)
- Vertical (extra large) (200 x 90)
- Vertical (Large) (180 x 90)
- Vertical (medium) (160 x 90)
- Vertical (small) (120 x 90)
Recommended placement: Below the featured image, before and after the title, before the headline, below the article, sidebar
The size is abundant and the design does not interfere with the content of the text, so it is surprisingly versatile.
The above is an explanation of the types and sizes of advertisements that can be used in the early stages after passing Google Adsense.
References and images Source: Google Adsense Official
-https://support.google.com/adsense#topic=3373519
-https://support.google.com/adsense/answer/185665?hl=ja&ref_topic=1307421
-https://support.google.com/adsense/answer/185666?hl=ja&ref_topic=1307421
-https://support.google.com/adsense/answer/185679?hl=ja&ref_topic=1307421